Email may be considered "old school," by some, but it's the engine that could...and should not be neglected. By doing so, you're sacrificing company/product/service differentiation, along with Voice of Customer that can be elicited via a comprehensive follow-up strategy.
Email may not be new and shiny like social, but is is often the unsung hero of many B2B digital marketing initiatives. Highly targeted, drives call to action, and measurable are just a few of the benefits versus other media.
The following offers seven email predictions for 2016. It's well worth the read. EnJoy! CLICK HERE