Without question, fireworks are synonymous with the Fourth of July. From public displays to backyard barbecues, the bombs bursting in air own the skies and our hearts as we celebrate the independence of our nation. However, smiles and laughter can quickly turn to sorrow and serious injuries if safety is not included as part of the holiday preparations.
Millennials don’t just search for jobs, instead they investigate potential career opportunities that often resonate with their social conscious and everyday lives. Therefore, understanding what motivates millennials in the workplace is essential to retaining talent.
Millennials now represent the largest share of the American workforce. You might assume this generation exhibits a lack of interest and motivation to participate in workplace safety programs. In fact, millennials place a higher value on safety than other generation, especially workplace safety – more than any other generation.
OSHA doesn’t follow us out the door, that’s why so many companies have expanded their workplace health and safety programs to include employees’ living rooms and leisure activities. These programs foster employee engagement, while increasing productivity and accident prevention on the job – and at home.
Employee recognition extends beyond dollars and cents. Today’s workplace requires more than gifting monetary rewards, gold watches, and restaurant cards. These isolated acts are important, yet need to be part of a comprehensive, results-driven program that is both meaningful and engaging for all team members.
For every well-crafted news release, there seems to be an avalanche of announcements that are confusing, grammatically gross, and less than awe inspiring.
As more companies begin transforming their traditional safety initiatives to behavior based safety (BBS) programs, employee engagement and safety awareness will increase, accident prevention strategies will be put in place and employers will be able to define corporate culture.
"Welcome to Our Newsletter!" How many times have your current or past employers welcomed customers to the first of what was touted to be a monthly or quarterly issue of your company’s premiere digital publication? It’s not a trick question, but it does make some of us think, “Oh yeah, whatever happened to it?”
Make no mistake about it, fake news occurs at your company. Although to a much smaller extent than a presidential election, the impact that fake news has on a company’s reputation, employee confidence, customer trust and bottom line can be substantial.
To my fellow marketing communications peeps, you know what I’m talking about. You’ve been there every time a valued colleague gallops into your office and states, “I need an advertisement.” “We require a basic brochure.” “Let’s do a video.” “I gotta get me some scintillating trade show trinkets.” All separate silos, as if the marketing plan was intended to collect dust on the shelves and seemingly generated because it was included as a mandatory field in the business plan template. For those of us that take pride in our craft, we’d like to scream, “Stop the insanity! Think about your programs, not projects.”
Graphic grief can be debilitating for anyone responsible for managing their company’s trade show involvement. At times, many of us have been known to succumb to this scourge by allowing ourselves to produce graphics with headlines that involve a big yawn, teeny tiny text that rambles, and imagery that lacks the creative and instead defaults to generic pictures and cliché slogans that add no compelling or differentiated value.
Currently engaged by over 1.7 billion active users, Facebook opened the floodgates to and acceptance of a plethora of other social channels, including LinkedIn which also celebrated its thirteen anniversary this year with its over 100 million active users.
Embrace your brand. It's your promise. It's your word. It's the trust, knowledge and confidence you communicate to your customers, the community, and the industry you interact with and react to every nanosecond.
Collateral is such an ugly word. Just like the late, great Rodney Dangerfield brochures, sell sheets, process manuals, and other sales support tools are often given No Respect in our digital world.
Exceptional service is often recognized by not being recognized. Exceptional—not good—service is demonstrated by actions that are assumed and relied upon by the customer to be the norm.
Wow...I'd forgotten about the sanctity of "the quote." And of course, mom is never wrong. Flashback to when I had a bigger nose and full head of hair...
Trade show mania....it's still here. We complain, criticize, and whine (yep...that's me!) about the financial and human expense, while feeling an odd, inner burst of excitement and anticipation as the date of the big event approaches. ...
Email may be considered "old school," by some, but it's the engine that could...and should not be neglected.
The love affair with SEO will and should continue as it is an essential component of any digital strategy that includes relevant analytics that demonstrate ROI.