Light Up the Sky with Safety

Without question, fireworks are synonymous with the Fourth of July. From public displays to backyard barbecues, the bombs bursting in air own the skies and our hearts as we celebrate the independence of our nation. However, smiles and laughter can quickly turn to sorrow and serious injuries if safety is not included as part of the holiday preparations.

Motivate Millennials by Making a Difference

Millennials don’t just search for jobs, instead they investigate potential career opportunities that often resonate with their social conscious and everyday lives. Therefore, understanding what motivates millennials in the workplace is essential to retaining talent.

Myths about Millennials: Workplace Safety Matters

Millennials now represent the largest share of the American workforce. You might assume this generation exhibits a lack of interest and motivation to participate in workplace safety programs. In fact, millennials place a higher value on safety than other generation, especially workplace safety – more than any other generation.

Off the Job Safety Never Takes a Break

OSHA doesn’t follow us out the door, that’s why so many companies have expanded their workplace health and safety programs to include employees’ living rooms and leisure activities. These programs foster employee engagement, while increasing productivity and accident prevention on the job – and at home.

Employee Recognition: More than Money

Employee recognition extends beyond dollars and cents. Today’s workplace requires more than gifting monetary rewards, gold watches, and restaurant cards. These isolated acts are important, yet need to be part of a comprehensive, results-driven program that is both meaningful and engaging for all team members. 

Workplace Safety Communication: Are Your Employees Engaged or Indifferent?

As more companies begin transforming their traditional safety initiatives to behavior based safety (BBS) programs, employee engagement and safety awareness will increase, accident prevention strategies will be put in place and employers will be able to define corporate culture. 

Fake News: It could happen to you.

 

Make no mistake about it, fake news occurs at your company. Although to a much smaller extent than a presidential election, the impact that fake news has on a company’s reputation, employee confidence, customer trust and bottom line can be substantial.

 

Programs, Not Projects

To my fellow marketing communications peeps, you know what I’m talking about. You’ve been there every time a valued colleague gallops into your office and states, “I need an advertisement.” “We require a basic brochure.” “Let’s do a video.” “I gotta get me some scintillating trade show trinkets.” All separate silos, as if the marketing plan was intended to collect dust on the shelves and seemingly generated because it was included as a mandatory field in the business plan template. For those of us that take pride in our craft, we’d like to scream, “Stop the insanity! Think about your programs, not projects.” 

My Graphic Grief

Graphic grief can be debilitating for anyone responsible for managing their company’s trade show involvement. At times, many of us have been known to succumb to this scourge by allowing ourselves to produce graphics with headlines that involve a big yawn, teeny tiny text that rambles, and imagery that lacks the creative and instead defaults to generic pictures and cliché slogans that add no compelling or differentiated value.